I’m Max Reichardt — an experienced writer, social media strategist, and creative marketing professional.
Scroll down for more about me, view my portfolio here, and get in touch at maxwellreichardt@gmail.com.
This is me.
More accurately, this is a picture, of which I am the subject, despite including a very famous bridge, whereas, moreso, in any case, any reasonable onlooker reading the phrase “This is me”, might assume that this nearby depiction is, indeed, of me.
A Northern California native, I grew up in the Sierra Nevada foothills, traded my skis for sunglasses as I spent my undergrad years in San Luis Obispo, then settled back in San Francisco Bay Area — where I currently reside.
(when I’m not desperately trying to find parking, that is)
After earning my degree in communication and integrated marketing, I’ve spent the first several years of my career at agencies, working for brands of all shapes, sizes & industry verticals, from early-stage startups to Fortune 500 behemoths. I’m currently in-house on the social media team at Palo Alto Networks.
A few of the “household names”—
Now, you know a bit about me, but I don’t know who you are. I don’t know what you want.
I hope you want to hire me for something.
If you’re looking for ransom, I can tell you I don’t have any money (you’re supposed to be paying me, remember?), but what I do have are a very particular set of skills…
Writing
An experienced writer across different formats, I can flexibly adapt to different individual or brand voices with a snap.
For clients, I’ve written blogs, bylined articles, social media copy, trainings, playbooks, email blasts, ad copy, and more.
Key Projects/Clients: Oracle, Klas, Sonatus, OWL Labs, Jackpocket Games, Forma.ai, Genesis Global, Resident, Vesta
I’ve helped brands begin and grow their social media presence, and consulted brands with an established following on how to revamp or inject new life into existing strategies.
For clients, I’ve drafted strategies and playbooks that instruct on how to identify and interact with audience personas, which channels are the right fit and why, which messages might resonate the most, effective content formats, social best practices for content and community engagement, how to measure success, and have developed more distilled, campaign-specific playbooks as well. I’ve written (digital) reams of social copy to boot.
Key Projects/Clients: Palo Alto Networks, argenx, Enovis, Rapyd, Sonatus, AgEagle, Tyson Foods, First 5 LA, Think Wood
Social Media Strategy + Execution
I have experience in researching, sourcing, managing, and everything else under the sun for end-to-end creator relations — from brief to execution. This includes “traditional” social media influencers, athletes, product reviewers, and more.
Campaign goals have spanned brand or product awareness to user acquisition, with contexts from holiday get-togethers to launch campaigns agnostic of any seasonal tie-in.
Key Projects/Clients: Wells Fargo, Intel, ChekMarc
Creator Management
Leadership
I was recruited to help establish the social media practice at my last agency, and am comfortable owning and seeing projects through as the lead, as well as training and mentoring other team members.
I have ample experience liaising directly with clients and senior leadership on both the agency and client-side, and have experience navigating webs of internal stakeholders to ensure projects exceed expectations.
Past Clients (listed alphabetically)
Personality pic.
An act of civil disobedience at the Banksy exhibit in San Francisco (2021)
When I’m not working, I have an undying passion for nature, dogs, golf, caring for my plants, cooking and eating good food with good friends, and spending quality time with my family and my partner (except when she beats me at Bananagrams).
(1) DJing at White Rabbit in SF; (2) A traditional family get-together (Rouladen and Wine); (3) Gorl and I clearly ecstatic about being in Muir Woods; (4) A look of pride after expertly preparing Trader Joe’s finest Lamb roast, fingerling potatoes, and roasted spinach for date night.
“Shot on iPhone”